Xconomy Report: Shopping in Public

By Gregory T. Huang, Editor, Xconomy Boston

June 29, 2012

CAMBRIDGE, Mass. — Companies are going public in Massachusetts. In fact, the first IPOs to list on the Nasdaq since Facebook are Bay State companies Tesaro, a cancer drug developer, and Exa, a maker of design software for vehicles. Both had modest debuts this week. But meanwhile, another recently minted public company is trying to create the future of retail. Burlington-based Demandware makes software designed to help brands and retailers reach more shoppers online. The company, which is valued at over $700 million, is going after fashion and luxury brands — avoiding low-end commodities, where Amazon is dominant.
In other innovation news …
A new report shows that in the first quarter of 2012, venture investing by corporations hit its lowest dollar sum in over a year. Massachusetts saw the majority of corporate VC money go to its health care startups.
Our deal of the week goes to Cambridge-based Seaside Therapeutics. The company has a new partnership with Swiss pharmaceutical giant Roche to develop drugs for autism spectrum disorders.
And fellow Cambridge startup Nara Logics has launched a website that’s designed to work like the human brain. It adapts to consumers’ preferences to help them discover new restaurants. Sounds like it could ­help us all branch out a bit this weekend.


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