Assets to give


A gift of cash, generally made by check, is the most common way of supporting WGBH. A cash gift is tax deductible as allowed by law.

Appreciated securities

A gift of appreciated securities is especially advantageous if the stock has been held long term (at least one year and one day). Then the fair market value (based on the mean price on the date of the gift) is tax deductible, and the capital gain is not taxed. Mutual funds (held longer than 12 months) are also deductible at full fair market value. This is also true for gifts of closely held stock. Mutual funds and closely held stock require special transfer procedures that should be discussed in advance with WGBH's Office of Endowment & Planned Giving.

Real estate and personal property

Personal residence or other real property, life insurance, retirement plans, or other tangible personal property may be considered for outright gifts. Each qualifies for an income tax deduction, but each has special rules for placing a value on the gift. If you are interested in making a gift using an asset of this type, please contact the Office of Endowment & Planned Giving first to determine if WGBH can accept it.

Life insurance

The most direct and simple way to make a gift of life insurance is to name WGBH as owner and beneficiary of an existing policy. If there are premiums to be paid, the donor will receive a current income tax deduction approximately equal to the cash surrender value of the policy. Any future premium payments paid by the donor may be deductible as a charitable gift. If the policy is paid up, the charitable income tax deduction is equal to the replacement value of the policy, subject to tax basis limitations.

Retirement plan assets

Assets held in qualified retirement plans and IRA accounts can be attractive assets to contribute to WGBH. When left to friends and family members other than a spouse, these gifts can be subject to as much as 70% in taxes, including estate tax and federal and state income taxes. If a nonprofit such as WGBH is named as the beneficiary of all or a percentage of your plan, you avoid substantial estate and income taxes that would come due on the unused portion. Your other less heavily taxed assets are then available to pass on to loved ones.

Contact us

Our Planned Giving staff is available to work with your professional advisors to explore your best options for giving. Please contact the Office of Endowment & Planned Giving at or 800-220-7122. WGBH is located at One Guest Street, Boston, MA, 02135.